Wipro Announces the Launch of Cloud Based Strategic Retail Solutions

New York, USA and Bangalore, India - January 12, 2010: Wipro Technologies, the global IT services business of Wipro Limited [NYSE:WIT], announced the launch of two strategic retail solutions, Digital Customer Experience Platform and Loss Prevention Platform, today at the National Retail Federation Conference.

Wipro’s Digital Customer Experience Platform (DCxP) is a comprehensive solution designed to enable retailers manage their online business in an integrated manner. It is a pioneering effort to integrate social media, community features and personalization to provide an engaging customer experience. DCxP provides retailers the ability to ship to over 200 countries globally, thereby providing access to newer markets. DCxP also helps retailers cut “time to value” by half with minimal capital spend and a pay-by-drink model.

Wipro’s Loss Prevention (LP) Platform is a complete shrink management solution that provides retailers an integrated view across the entire shrink management lifecycle. The platform packs in an analytics suite that helps retailers prevent fraud by leveraging predictive modelling. LP Platform helps identify internal and external theft, and provides a comprehensive view – from identification to resolution. This solution helps retailers accurately pin-point areas of shrink that were previously difficult to identify.

“Consumer behaviour is changing with the emergence of social networks and expectations of consistent cross channel experience. Wipro’s Digital Customer Experience and Loss Prevention platform provides an integrated toolset that enables retailers to leverage these trends. Wipro continues to innovate and provide transformational capabilities in technology, infrastructure and business operations, to enable our Retail customers to improve their customer experience, operational efficiency and profitability,” said Bhanu Murthy B M, Senior Vice President- Retail, CPG, Transportation & Government, Wipro Technologies.

About Wipro
Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application management, and data center managed services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.

Wipro also has a profitable presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our website at www.wipro.com

Media Contacts

Wipro Technologies

India:
Radhika Mahadevan
Wipro Technologies
+91- 9945042603
radhika.mahadevan@wipro.com

Mangala Koti Singhal
Gutenberg Communications
+91 9686446789
mangala@gutenbergpr.com

US:
Eric Belove
Wipro Technologies
+ 1 (732).216.6242
eric.belove@wipro.com

Lavanya DJ
Gutenberg Communications
+ 212).239.8740
lavanya@gutenbergpr.com

UK:
Rahul Kadavakolu
Wipro Technologies
+44 792 020 5496
rahul.kadavakolu@wipro.com

Shalini Siromani
Gutenberg Communications
+44.79.6066.3200
shalini@gutenbergpr.com

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

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