Bangalore, India, London, United Kingdom and East Brunswick, New Jersey, USA - March 2, 2015:

Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has partnered with Flytxt, a specialised company in monetizing mobile consumer data through big data analytics, to jointly offer customer experience and revenue enhancement solutions worldwide.

The partnership brings together Flytxt’s proven Mobile Consumer Analytics technology and Wipro’s expertise in telecom sector. Together, the companies will offer solutions to address industry challenges in generating measurable economic value from fast growing, diverse data streams.

The solution portfolio analyses large volume, velocity and variety of data generated in telecom ecosystem and produces actionable insights on consumer behaviour through analytical models based on data and decision science. These help the mobile enterprises to run effective inbound and outbound marketing programs with high impact on revenue, margins and customer retention. This also enables mobile enterprises to deliver a better experience to consumers with personalized offers and content.

“Flytxt’s solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn and campaign effectiveness to ensure that our customers maintain a competitive edge. This aligns well with Wipro’s goal of offering comprehensive, cutting edge customer experience solutions for our clientele,” said Anil Jain, Senior Vice President & Global Business Head – Communication Service Provider, Wipro Ltd

“We are pleased and excited about this partnership with Wipro. This partnership increases the reach of Flytxt’s advanced analytics solutions with proven business benefits to the global communications and media industry,” said Dr. Vinod Vasudevan, Group CEO, Flytxt.

Flytxt has a track record of generating 2 to 7% economic value for telecom operators, consistently across diverse geographies and market situations leveraging their technology platforms, proprietary analytical models and impact-driven consulting practice. Wipro’s reach in global markets complements Flytxt’s capabilities to deliver incremental business value to mobile enterprises through consumer analytics.

About Flytxt

Flytxt is a leading Big Data Analytics solution provider for Communication Service Providers (CSPs) across the globe with a focus on generating measurable economic value from data. The company offers internal and external data monetization solutions as well as consultancy services to help CSPs increasing revenue, reducing churn, enhancing loyalty and improving customer experience. Flytxt’s closed loop integrated real-time marketing platform is deployed with leading CSPs across multiple regions, serving more than 500 million subscribers and has generated more than $350 million incremental revenue for CSPs till now. Flytxt has its headquarters in the Netherlands, corporate office in Dubai and global delivery centres at Trivandrum and Mumbai in India. The company also has presence in London, Singapore, Mexico City, Lagos, Johannesburg, Nairobi, Dhaka and New Delhi. For more information about Flytxt, visit www.flytxt.com.  

About Wipro Ltd.

Wipro Ltd. (NYSE:WIT) is a leading Information Technology, Consulting and Business Process Services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents. For more information, please visit www.wipro.com

Wipro Media Contacts:
Purnima Burman
+91 80 39916260
purnima.burman@wipro.com

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.