London, United Kingdom & Bangalore, India - June 15, 2015: Wipro Digital, the digital business unit of Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company, today announced that it has been appointed by the Lawn Tennis Association (LTA) as its official digital technology services partner for three years.
LTA, the governing body for Tennis in Great Britain, is looking to develop an IT and digital roadmap to drive its strategy, which focuses on increasing participation in the sport of Tennis. Wipro Digital will assist LTA in achieving its strategy and high performance vision - to build the future of British Tennis - by enabling its digital transformation. Both parties will work together to identify areas where they can collaborate.
Wipro’s digital expertise is centered on driving customer experience through the intersection of strategy, design and technology to deliver end-to-end solutions for its customers, starting from conceptualization, service design to implementation.
Commenting on the partnership, Rajan Kohli, Global Head – Wipro Digital said "We are delighted to be associated with the LTA and the exciting sport of Tennis. There is no doubt that our association with one of Tennis's foremost associations will be highly rewarding. In addition, we are confident that our unique 'Customer Journey Engineering' methodology will enable LTA to identify, build and shape talent, and contribute to its larger vision of redefining and reimagining the future of British Tennis."
Michael Downey, Chief Executive, Lawn Tennis Association said, "We are thrilled that Wipro is our partner to transform our ability to use digital methods to connect with players, coaches and the public. Wipro is a leading global company who delivers world class services that puts their customers at the heart of everything they do. Their expertise in IT and Digital solutions will allow all areas of British Tennis to better support our mission of getting more people playing Tennis more often."
About Wipro Digital
Wipro Digital collaborates with clients to deliver customer-centered digital transformation. Working at the intersection of strategy, design and technology, we derive insight, shape interaction, drive integration and unlock innovation for our clients. Drawing on over 150,000 employees across Wipro, we engineer extraordinary experiences for global brands, businesses and their customers at scale. Learn more at wiprodigital.com or @WiproDigital.
About Wipro Ltd
Wipro Ltd. (NYSE:WIT) is a leading information technology, consulting and business process services company that delivers solutions to enable its clients do business better. Wipro delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" - helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation, and an organization wide commitment to sustainability, Wipro has a workforce of over 150,000, serving clients in 175+ cities across 6 continents. For more information, please visit www.wipro.com.
About LTA
The Lawn Tennis Association (LTA) is the national governing body for Tennis in Great Britain, responsible for developing and promoting the sport with a mission to get more people playing Tennis more often. It does this under the consumer brand of British Tennis, by working with a broad range of partners and over 25,000 volunteers, to grow the game in communities, clubs and schools. The LTA represents the interests of over 500,000 British Tennis Members, men and women, girls and boys across the country, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the corner-stones of which are five grass court pro events leading up to Wimbledon, held in Nottingham (ATP & WTA), Birmingham (WTA), Queen’s Club-London (ATP) and Eastbourne (WTA), all of which are title sponsored by Aegon, our lead Partner who is helping transform the sport in this country. The LTA works in partnership with its charitable entity, the Tennis Foundation, to provide a Tennis provision for almost 20,000 schools, disadvantaged youth as well as promoting Tennis as an inclusive sport for anyone with a disability. For further information about the LTA and British Tennis, and to review the British Tennis strategy for 2015 – 2018 visit www.lta.org.uk or follow us on Twitter @BritishTennis.
Current partners of British Tennis include Lead Partner Aegon, the global life and pensions firm. They are joined by BNP Paribas, Highland Spring, Babolat, La Manga Club, Moët & Chandon, Nike, Rado, Ricoh, Virgin Active, Hackett, Europcar and Quorn.
For more information on the LTA and British Tennis, visit: www.lta.org.uk
Media contacts:
Gitanjali Sreepal
Wipro Limited
+91 80 39918018
gitanjali.sreepal@wipro.com
Charlie Bosomworth
LTA Communications Officer
Charlie.bosomworth@lta.org.uk
0208 487 7021
07932 276 053
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