January 14, 2015 : In the cloud financial software space there are two well established markets. Firstly larger enterprises who are served by NetSuite, Workday, Kenandy and (on an on-again, off-again basis) SAP. At the other end of the spectrum are small and micro businesses who are spoilt for choice – Intuit INTU +1.46%'s QuickBooks Online product, while fairly lackluster for many years, got a fright by the global growth of upstart Xero and has started to mature. A host of other players, Freshbooks, Wave and Zoho among them, compete for the small end of town.
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