Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting, and business process services company, today announced that Carlsberg Group has extended its strategic partnership with Wipro. As a part of the engagement, Wipro will implement Promax Advanced TPx in the UK and upgrade Carlsberg's existing TPx deployments in the Nordic countries.
Wipro Promax can help consumer-packaged goods companies complete their annual business planning, create retailer JBP plans, allocate budgets, and facilitate settlement and analytics.
“We are excited to extend our partnership with Carlsberg Group to help the company maximize its retail success,” said Dinesh Rathi, General Manager, Wipro Promax. “Promax Advanced will enable Carlsberg to seamlessly plan and execute its trade promotions, ensuring a greater return on investment.”
For more information about Wipro’s Promax suite, please visit this page.