N.S. Bala is the Chief Executive Officer for Wipro’s APMEA (Asia-Pacific, Middle East, Japan, Africa, and India) Strategic Market Unit. In this role, Bala is responsible for leading the company’s business across diverse industry sectors in the APMEA region, and for delivering to the profitability and growth agenda of Wipro, while shaping a unique and differentiated positioning for Wipro in the market.
Over the years, Bala has been the president of several high-growth business units such as the energy, manufacturing, and technology. In addition to ensuring the success of these P&L units, his passion for customer satisfaction and innovation led him to implement strategies that positioned Wipro uniquely in the evolving energy industry, helped transform the way clients serve their markets, and discover newer revenue streams.
His pioneering work applying the Toyota Production Systems principles to the software industry is featured in a Harvard Business School case study as well as in the book Bangalore Tiger by Steve Hamm.
Bala is a member of the Wipro Executive Board and Group Executive Council. He holds a master’s in business administration from the Indian Institute of Management, Kolkata.