Lost in all the talk about why companies should offer device choice, why the business will benefit from choice, and why the employee benefits from choice is an even more important question:
Why do employees want choice?
There are three straight-forward answers:
According to a recent survey commissioned by Jamf from Vanson Bourne, 71% of students use or prefer Macs.1 Since the preferences of future employees are formed before they join a business, providing new employees a choice in technology is absolutely necessary.
Examining the incoming workforce shows a massive shift from previous trends:
Apple products create a unique, memorable experience from the start. Beginning with the clean design of packaging, to the way the box opens slowly creating anticipation before revealing the product, the style and design of an Apple product is intentional throughout. When a company puts so much focus on each detail, brand loyalty rapidly follows.
Apple’s ecosystem and user experience also inspire ease of use.
Each time a user sets up a Mac, there is no extra work. Necessary applications for productivity come pre-installed by Apple or the enterprise MDM. Office applications like Pages, Keynote, and Numbers, plus creative apps like iMovie, Garageband, and Photo Booth are all standard apps that come with each Mac.
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