Engagement and delivery models that drive innovation
The Innovation Engagement Model revolves around solving real-world business challenges faced by enterprises through the steps modeled in three areas of innovation:
- Future of Business/Industry
Several industries such as banking and retail are constantly evolving and innovating, and continued disruptions are expected in the next few years. As traditional processes are no longer relevant and are becoming obsolete, we focus on “as-a-service” model, digital processes, and straight-through processing. We work towards creating marketplaces and ecosystems at the intersection of industry processes, uberization of workforces and connected ecosystems and developing digital twins of businesses to experientially define the operating procedures.
We leverage open innovation and emerging technologies such as artificial intelligence, human machine interface, smart machines, computer vision, block-chain, robotics ops, VR collaboration, Geo Ops, haptics and holographics. Our focus areas include industrial gamification and volumetric displays for Digital Twin-led innovation, cognitive holographic command centers and Cross Reality (XR).
- Future of Consumer Behavior
Digital natives constantly seek instant gratification, exhibit low brand loyalty, have non-linear consumption of information and demand simplification of systems i.e. systems understanding users instead of users understanding systems. Understanding how to engage them is critical to enterprise success.
Innovation Delivery Model
The Innovation Delivery Model relies on thorough primary and secondary research to define 'the art of possible' for the future of industries. It is imperative that:
The voice of customers is captured effectively, use-cases are generated and customers are made future-ready through a series of interventions such as - protos to identify and map the emerging technologies, hacks to deal with specific processes, plots to address complete business processes, and thematics to address the entire industrial footprint.