Redefining the experience of a test drive
Wipro’s Smart Test-Drive™ redefines the experience of a test drive through a “speaking car,” which guides the buyer to evaluate the car and advises actions to optimally use it. It is powered by IoT, analytics and voice bots which enable a car to conversationally engage with the car buyer throughout the test drive, steering the car buyer in the right way to evaluate the car and provide with a personalized fitment evaluation report through transparent real-time analytics.
It makes the car a virtual sales person, which can answer any query and educate car owners with real time information. The OEMs get analytics, correlating test drive experiences with sales conversation ratios, which identify lesser known traits that lead to dropped sales.