An In-Person and Virtual Event
November 3–5, 2021
An In-Person and Virtual Event
November 3–5, 2021
Main conference dates:
November 4th
07:00am to 05:30pm (Central Time)
November 5th
07:00am to 12:30pm (Central Time)
The Promotion Optimization Institute (POI) Chicago Summit brings together manufacturers, retailers, trade promotion execution (TPx) solution providers, analysts, academics, and other industry leaders to optimize sales, marketing, and merchandising strategies with a focus on the customer/shopper. The theme this year, “Advancing to a new reality,” revolves around today’s Covid-19 landscape and will offer relevant subject matter and best practices for today’s challenges across revenue growth management, omnichannel engagements, AI, eCommerce, trade promotions, data and analytics, and customer experiences. The Summit will also feature leadership examples from the leading TPx solution providers who are advancing pandemic-focused strategies for achieving success in the new reality.
Wipro Promax: Innovating CPG Operations in the New Normal
Covid-19 has altered consumer behaviour in several ways and affected the consumer packaged goods (CPG) companies tremendously, leading to unpredictable demand and supply chain disruptions among other pressing issues. To thrive and evolve despite these economic disruptions sweeping the industry, CPG companies need to adapt their product innovation approach to not just meet customer demands, but also influence and shape them.
Wipro Promax is helping businesses in their journey toward realizing a complete trade promotion process transformation. Our suite of CPG-specific solutions enable enterprises to become more data-driven, benefit from cloud platforms, drive user adoption and success, and implement stronger capabilities not just for the present, but also the future.
Join us at the POI Chicago Summit to learn about our how our innovative Promax solutions and frameworks are continuously driving value and growth for our partners by strengthening trade promotion management, optimization, revenue growth management, and organizational change management. We’re helping our CPG clients define the new normal and how to adapt to it with a winning strategy.
Our POI Chicago Summit Showcase