Success for Manufacturers is no longer about ensuring aesthetically pleasing or ergonomically sound products. Manufacturers need to look at design from a much broader perspective: design-led productivity, digital and non-digital user experience, and how they can capture value from new products and services, to transform their future business models.
A research-driven, design-thinking approach can lead the way for manufacturing organizations to innovate. Customer and employee ecosystem research are core to understanding unmet needs and identifying untapped market potential. The opportunities that surface allow designers to ideate, prototype and validate new, differentiated solutions and offerings that can help you leapfrog your competitors, develop new revenue streams, and excite customers.
Watch this moderated discussion by leaders from Stanley Black & Decker, Dupont, Designit, and Constellation Research on the future of manufacturing that incorporates design into every aspect of the industry