The purpose of this paper is to focus on inter-device communication technologies that can enable physical retail stores to hold their own in the face of dwindling market share, thanks to the onslaught of their online counterparts
The solution?
A bespoke store solution using technologies like NFC/WiFi-direct/RFID/Barcodes/QR codes to enable seamless store and customer device interaction

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Online sales, although still a small percentage of the overall retail sales, are rapidly growing. Retailers need to gear up to this reality

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