In this report, POI strongly believes that “…winners will be the ones who lay new strategy, partner and think differently…”, and by evaluation of the WPAS Analytical suite, states “The system enables real-time monitoring and analysis of promotions, with the ability to manage execution and course correct. Promax sales analytics and reporting capabilities enable in-memory reporting that is fast, with high level visual dashboards and powerful pivot tables.”
In its evaluation of the User Experience of the WPAS suite, POI states “…the entire UX has been re-designed for even greater usability. The goal was to reduce complexity and heavy user maintenance through automation…The visual representation with color-coded status and traffic light indicators highlighting financial viability of the promotions is exceptional… Promax is ergonomic and favors both field and HQ users.”
One of the key differentiators of WPAS identified by POI in this research is “The facets of Wipro offerings have been designed to develop and evolve a strategy for a client’s long-term improvement, including execution of the strategy, and then maintenance of its benefits through continuous improvement. This is demonstrated by the long-term clients that stay and expand capabilities over time.”
This report focuses on sales planning and trade management efforts that involve the retailer at the HQ level. Promax is designed to help improve retailers’ ability to manage trade promotions, through the use of enabling technology, thus improving the entire value chain, enhancing trading partner relationships, and driving profitable growth. In this report, POI evaluates the TPx market and some of the technology vendors that enable this key set of capabilities.
Click here to read the report on Wipro Promax Analytics Solutions (WPAS)
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