Wipro’s Whitepaper illustrates a three-pronged approach to NextGen Customer Experience leveraging AI and ML capabilities, backed by our domain expertise

According to the J.D. Power 2021 U.S. Insurance Digital Experience study, insurance buyers went price-shopping during the pandemic—and their experiences with the digital channels were unsatisfactory. This opened up the scope for the “human” touch. At Wipro, we believe that customer experience can be enhanced by understanding the customer’s needs. Yet, it is quite different from an insurer’s perspective.

Since customers often interact with nearly 2-3 channels for a single transaction, it becomes imperative for insurers to offer a seamless and flexible customer experience across their journey. In this Whitepaper, we discuss how to deliver a seamless, flexible and consistent customer experience and win over customer loyalty and trust.

The Whitepaper also illustrates Wipro’s 3-pronged approach to NextGen Customer Experience leveraging advanced AI/ML capabilities and domain expertise. 

Approach 1: Redirect – Choose customer self-service options

Approach 2: Automate – Ensure customer call deflection

Approach 3: Assist – Empower contact center representatives

In this paper, you will also learn why it’s important to synchronize systems around the customers.

Download this Whitepaper to know how modern insurers can achieve hyper personalized and frictionless customer engagement with innovative technology.