Today’s CMOs are navigating the perfect storm. AI Disruption, Shifting Consumer Expectations, and Economic Volatility.

And the mandate is clear, deliver measurable impact while reimagining marketing as a strategic growth engine.

Wipro’s Digital Marketing and Commerce Services offering is built to empower global marketing leaders to rise to this challenge with confidence and clarity.

Our solutions span the full spectrum of modern marketing needs, from strategic advisory and MarTech implementation to data services and digital marketing operations.

By combining business transformation and consulting expertise with AI capabilities, we help CMOs consolidate platforms, unify data, and streamline operations across regions and business lines turning complexity into competitive advantage.

This integrated approach has helped our clients enhance GTM efficiency by 30% and reduce marketing operations costs by 50%.

By bringing together technology and strategy, we enable marketing organizations to harness the full potential of AI, personalization, and automation. Our solutions are designed to maximize ROI, enhance customer experiences, and build marketing ecosystems that are intelligent, scalable, and future-ready.

Your Trusted Partner

3000+

Experts

70+

Markets

50+

Engagements

What Sets Us Apart

10x Deeper Engagement with AI driven hyper personalized campaigns

360-degree Customer View using Real Time Data and Analytics

Agentic AI frameworks serve as the foundation for driving impactful solutions

Our Solutions

Web Content Publishing

Efficient & process driven global publishing of website pages across all geographies, business lines, languages.

Marketing Automation Management

GenAI-driven micro-segmentation and hyper-personalization of communications for better engagement, upselling and cross selling.

Content Services

GenAI with human-in-the-loop model for rolling out content and creatives at scale aligned to brand persona

Social Media Management

End to end operations in running campaigns, social care, social listening and alerts.

E-Commerce Operations

Keep your product catalogue current with AI‑powered SEO descriptions, smart tagging, and analytics‑driven insights.

Technical Publications

Detailed technical documentation and illustrations to boost end user understanding.

Success Stories

Enhancing campaign performance for a leading Australian marketing services company

A chosen partner for more than 7 years, Wipro helped deliver benefits with best in class campaigns and optimized ad spend budget for over 4,500 of the company’s customers.

Faster turnaround and improved responsiveness for a global medical devices manufacturer

Wipro helps a leading global medical devices manufacturer increase online brand and product awareness with digital marketing and design support to all its global marketing teams.

Effective loyalty program management for a retail conglomerate

Wipro helps a leading retail company with a common loyalty program through a single hub that services all their retail businesses for campaign building, execution and reporting.

Managing the global website content for an impactful web presence for an iconic lifestyle brand

Wipro helps a leading iconic denim brand manage website content publishing efficiently and quickly including creation of web pages, landing pages with UI functionality as well as ecommerce pages and online campaigns.

Digital Marketing & Commerce Services