Managing trust and safety, and ensuring customer credibility through appropriate content.
Content has moved into the social space – user-generated content and collaborative community content has exploded, going a long way in creating a need for authentic and reliable information in users and consumers. In the process, ‘content’ also plays a huge role in defining the reputation and credibility of organizations, especially as it is the face of the organization.
This has led to a rising need for content validation and moderation, to ensure that publicly available content upholds and maintains a customer’s credibility and reputation.
We ensure enterprise trust and safety by moderating user-generated content, ads, social pages, and communities in various forms (audio, video, image, and text), helping organizations manage content and brand reputation. We bring in the right resources in terms of people and tools to make this process effective and efficient, thus helping customers ensure trust and safety around their content.
We also understand that the future of content moderation is going to be bionic – constantly evolving capabilities of AI/ML platforms will be supplemented by human content moderation experts to handle and mitigate the risks of inappropriate content. Our solutions take cognizance of the type and nature of content, the challenges that a customer’s reputation and brand face, and the need for content moderation – and accordingly bring in the right solution blend to meet their requirements.
Our content moderation engagements have benefitted our customers in the following ways: