Companies are constantly looking for new and innovative ways to wow customers and interact with them. To enable this, you need a platform to build, deploy and run modern apps that extend your sales and service channels. In this blogpost we’ll highlight how Heroku helps you to launch and grow a digital experience successfully.

Heroku is the ideal platform to support you in this journey and by combining it with Salesforce you can unlock exciting new opportunities for your business by doing more with your CRM data. You can sync data seamlessly with your CRM, enabling you to build highly personalized apps that drive engagement, loyalty, and efficiency while managing the business processes behind it with out-of-the-box features in Salesforce.

Tailored Digital Experiences

Today’s customers expect to get what they want with just a few clicks when interacting with your company. The app-centric Heroku platform can support you in digitizing virtually any interaction with your customers. It is designed to help developers deliver powerful and engaging apps quickly and efficiently.

A tailored app can be useful for your employees as well. If those employees are working in Salesforce, the custom app could be embedded in the org, seamlessly combining the functionality on Salesforce and the development capabilities on Heroku. With this combination, any business process can be digitally supported giving you happy and efficient employees.

Your web, iOS, or Android app can be built with a pixel-perfect design ensuring users enjoy the interactions with your business and are engaged as much as possible.

Accelerate your app development

To build a great experience you need to focus on building an amazing app instead of spending time on setting up the correct workflow, applying security patches and many other tedious tasks. Heroku takes care of all those tasks so you can spend your time where it matters. Your team won’t have to reinvent the wheel and can drastically reduce time-to-market.

For almost any app you’ll need service providers for things like sending mails, storing data and files and monitoring performance. Heroku’s unparalleled ecosystem contains more than 150 services from industry leading partners covering any needs your app might have. Choosing the best service couldn’t be easier, making them available to your app in just a matter of seconds.

Do more with your Salesforce data

Heroku Connect makes it easy for you to build apps that share data with your Salesforce organization. Using bi-directional synchronization between Salesforce and a Heroku Postgres database unifies the data in your Postgres database with the contacts, accounts, and other custom objects in the Salesforce database. Easily configured with a point and click UI, it’s simple to get up and running in minutes – no coding or complex configuration required.

Thanks to this your users can have a tailored experience in a web, iOS or Android app while the out-of-the-box features of Salesforce are used in the background to manage all the business processes.

Operational Excellence & Scalability

With user expectations higher than ever any operational hiccup can cause your app to frustrate or even lose customers. Thanks to Heroku’s operational experience you can sit back and let the platform monitor the key indicators of app health, like responsiveness and request failures, alert you proactively so you can find (and fix) issues before your users do.

Scaling your app servers or services is done with a few clicks, with cost being prorated to the second. Meaning that your Heroku resources can adapt to spikes in demand and closely match your app’s growth making sure you have a cost-effective solution that always offers excellent performance.

Security

When you build and operate a mission-critical application with critical and sensitive data about your business and customers, nothing is more important than protecting the privacy of your data. Heroku enforces developers to use best practices which avoid common security issues. Besides this the platform itself is subject to regular audits and complies to many security certifications.

If you have enterprise security requirements there are options to cover these as well. Heroku Shield is a set of services that offer everything needed to build HIPAA or PCI compliant apps. While Heroku Private Spaces gives you network isolated groups of apps and services in a specific geographic region. This enables your apps to securely connect to on-premise systems on your corporate network and other cloud services, including Salesforce.

Launch your app with Heroku

When building an app to amaze your customers, you will want to get up and running quickly. Heroku is the ideal platform to accomplish this, the ecosystem and excellent developer experience remove any friction towards innovation.

Once you have launched your amazing app, the platform’s monitoring, scaling, and security enable you to invest in the roadmap of your product and not in operating it. Heroku handles the hard stuff so you can stay focused on improving the digital experience.

If you want to take it even further, the combination of Heroku and Salesforce is unbeatable. You can quickly deliver new products and features that make users happy while Salesforce takes care of all the business processes behind it.

Are you in need of a tailored digital experience for your business? Be sure to reach out and we will get you up and running in no time!