Author Posts

Brexit is Unpredictable – Your Trade Spend Doesn’t Have to Be

Posted by: Varun Kaushal | February 18, 2019

On the morning of June 24, 2016, residents of Great Britain woke up to the news that their country was going to leave the European Union, as a result of the Brexit referendum vote held the previous day

A Financial Framework for Effective Trade Promotion: The Big Picture

Posted by: Varun Kaushal | January 31, 2019

While conversing with a CPG Director at a POI event in Budapest, he mentioned how some 28 years ago, an article in the Harvard Business Review offered an assessment of the difficulties facing manufacturers in the fast-moving consumer goods sector.