SAP Industry Cloud: An Opportunity to Solve Industry-Specific Business Challenges

The journey to an intelligent enterprise demands the agility to cope with rapidly changing requirements and industry-specific innovation

In today’s ever-changing business scenario, there is no process that we can call ‘Standard’. On paper, a process might look straight and linear in nature, but in the real world, every process is dynamic and complex. This is mainly because business models are constantly evolving and innovating, causing the processes to evolve with the changing model.

Today, consumer product companies are bypassing retailers to sell direct-to-consumers; retailers on the other hand, are trying to compete with consumer product companies by manufacturing and selling their own products. Pharma companies are going past distributors, and selling directly to retailers. Financial institutions are circumventing banks to deal with consumers directly through banking transactions. These are a few examples of changing models. Due to such changes, partners and competitors’ roles are changing, value networks are transforming, and consequentially, processes are becoming more dynamic.

Enterprise systems need to be on their toes to adopt to these changes. They cannot continue to pivot themselves for what they call ‘Standards’. In today’s business dynamics, standards are broken. Standards vary from industry to industry, and being flexible is the key to success.

Industry-specific cloud solutions from SAP

SAP’s answer to these changing market dynamics is Industry Cloud. This gives the power back to customers to process the variations without compromising the ‘building blocks of standardization’.

Creating industry-focused, standalone applications using pre-defined business models from an intelligent suite, and a scalable API framework with advanced services of their business technology platform fills the gaps in the market demand. This helps support businesses innovate and accelerate their journey to the intelligent enterprise.

SAP Industry Cloud will not only provide the partner ecosystem new monetization opportunities, but will also empower industry domain experts to understand customers’ businesses and challenges better and offer innovative new solutions.

This will also be a great opportunity for the enterprise customers to get their business problems addressed by embracing flexible and specialized industry solutions to support their strategic transformation initiatives.

The value proposition and technological construct of SAP Industry Cloud is to bring industry-specific innovation for enabling enterprise transformation and growth. This will deliver enterprises new opportunities to create agility in their industry value chain. Bringing the experience and knowledge of customers and partners to a common forum will create differentiated use cases related to new business processes and business models.

It’s a win-win for all!

About the author

Sundararaman Sankaranarayanan

Head, SAP Digital Innovation Group, Wipro Limited

Sundararaman Sankaranarayanan heads the SAP Digital Innovation group at Wipro Limited. He has over 25 years of experience across SAP cutting-edge technologies, business architecture process design and development and process transformation as well as SAP platform architecture management. He can be reached at sundararaman.sankaranarayanan@wipro.com

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