Author's Post

Blockchain: Countering the counterfeit in the luxury retail and consumer goods industry

Posted by: Rishi Reejhsinghani | September 28, 2020

Consumers often fall prey to buying counterfeit products, as there is little or no way of verifying their authenticity. While the traditional brick and mortar retailer might have been able to vet the validity of counterfeit products, ecommerce sites find it hard to track third party sellers who have easy access to consumers.

What makes consumers tick in this new normal - Three key strategic objectives to address with SEO

Posted by: Rishi Reejhsinghani | August 19, 2020

The COVID-19 pandemic is an unprecedented humanitarian crisis that has not only disrupted life in general, but also businesses and consumer behavior patterns, creating a new normal in the retail and consumer business landscape.

COVID-19 impact on consumer behavior and what retail and consumer brands can do

Posted by: Rishi Reejhsinghani | July 01, 2020

Before the COVID-19 pandemic disrupted life, businesses, and consumer behavior, brands relied on customer experience only to differentiate themselves among a sea of sameness.