In her current role, Nischala heads global market positioning initiatives for the Innovation and Technology ecosystem at Wipro. She works at the intersection of transformative technologies, GTM (go-to-market) & commercialization of strategic themes, brand communications & creative storytelling and data inspired business growth insights. As the marketing partner and advisor to the company’s CXOs and practice units, she crafts and executes high impact integrated marketing programs for areas like blockchain, open source, solutions for Apple ecosystem, HMI [Human Machine Interface], robotics / smart machines and the Open Innovation charter that front-ends strategic initiatives with academia, start-ups and VCs.
In a career spanning more than a decade, Nischala has shouldered diverse roles in India, US and Europe - being responsible for top-line growth, strategy, business innovation, thought leadership, marketing, customer relationship management and project execution.
Nischala is a recognized expert on marketing, and was featured among India's Top 100 Content and Brand Custodians. She was also a Winner at the Rising Star Awards (Top 50), an Awards Recognition Program to highlight achievements of female talent in India.
Nischala has done her MBA from IIM Bangalore. She loves to write, and is an avid blogger with bylines in The Economic Times , Financial Express, The Huffington Post, Thrive and The Times of India. Her blogs are featured among the Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers . You can follow her on Twitter @nimu9 or visit her LinkedIn page to know about her work.