Hiral Chandrana

Modern Application Services (MAS) is Wipro’s largest Service Line and Hiral is responsible for P&L of applications business across all industries, which includes Application Engineering & DevOps, CRM and Customer Experience, Enterprise Apps & Modernization, Digital Integration, Cloud Platforms, and Enterprise Architecture.

Hiral has 25+ years’ extensive experience in P&L management, leading Global Teams and IT Delivery, Executive Relationships, Large Complex Pursuits, and growing Applications, Infrastructure, Analytics, BPO, ERP/PLM businesses in Retail, Manufacturing, Consumer Goods and Healthcare/Life Sciences. He has built multiple practices & industry verticals and transformed several units to become digital businesses. Hiral participates in leading forums including Gartner CIO Summits, NRF, and has developed strategic partnerships with SAP, Salesforce, Oracle, Microsoft, Adobe, IBM, HP, AWS.

Hiral has an Engineering background, with a Master of Science (Computer Graphics/VR) from Washington State University and Executive MBA from Iowa State University

Author's Posts

Applying a Strategic Mindset to Business Decisions

Posted by: Hiral Chandrana | June 11, 2019

I had the good fortune of spending a few days at the hallowed Wharton Business School recently. I thought I’d share some insights from the experience.

Accelerating Digital with Modern Platforms

Posted by: Hiral Chandrana | April 30, 2019

Moving to a smarter adaptive business through enterprise-wide IT & operations modernization.

Intelligent Process Automation

Posted by: Hiral Chandrana | February 13, 2018

Taking a comprehensive approach towards smart processes

Smart applications – The foundation for digital transformation

Posted by: Hiral Chandrana | February 13, 2018

Smart applications are like smart humans. They are fully ‘aware’ of users, devices and environments, and are constantly learning.

Two T's Turbocharging Sports: Technology and Teamwork

Posted by: Hiral Chandrana | August 19, 2016

Technology innovation and teamwork are the pillars of success across industries and businesses. With the ongoing Rio Olympics in mind, it is fitting to take the example of sports to elaborate this point.

Next Frontier in Health & Wellness

Posted by: Hiral Chandrana | April 20, 2015

Consumers today, are highly aware and vocal about their preferences, especially when it comes to health. Food plays an important aspect of a healthier lifestyle and there is an increasing trend to move towards organic

CG Marketing: Taking the SMAC route

Posted by: Hiral Chandrana | September 23, 2014

“Any sufficiently advanced technology is indistinguishable from magic,” said Arthur C. Clarke. Social, mobility, analytics and cloud (SMAC) technologies, I believe, are already weaving their magic in the consumer goods (CG) space.

Collaboration and Team Work

Posted by: Hiral Chandrana | May 19, 2014

In order to achieve Customer centricity, Collaboration and Team work are key enablers. For Consumer Goods (CG) organizations, the eco system of partners, retailers, manufacturers need to align together to changing consumer needs and yet achieve their individual goals.

Mobility Impact across the Food Value Chain

Posted by: Hiral Chandrana | September 12, 2013

By 2050, the world population is expected to grow by a third which means an addition of 2.3 billion people will need to be fed, presenting a major challenge to the food and agricultural industry. The Food and Agricultural Organization (FAO) predicts that most of this growth will happen in developing nations.

Big Data Across the Agriculture Value Chain

Posted by: Hiral Chandrana | June 24, 2013

Across industries, Big Data has become a key enabler for growth. Myriad forms of data are enabling businesses today with analytics driven insights helping them understand and anticipate customer needs, understand new geographies and new customer segments.

Trade Promotion Effectiveness – a CFO/COO Charter?

Posted by: Hiral Chandrana | April 30, 2013

Trade Promotion budget is the #2 cost element for Consumer Goods (CG) companies and has been under scrutiny for many years now. Spend on trade promotions have outpaced sales growth and most global organizations are NOT reaping the benefits of investments. Hence it is only natural for the CFO/COO community to question ROI and ask few valid QUESTIONS on Trade Promotion effectiveness:

M&A in Consumer Goods

Posted by: Hiral Chandrana | March 28, 2013

Merge and Acquisitions (M&As) are on a significant rise in the Consumer Goods (CG) industry. Last year, there were 50 acquisitions in the food and beverages category alone. Eight of those deals were over US$ 500m, including one above US$10,000m. The biggest was ThaiBev’s US$ 11,200m purchase of Singapore’s Fraser and Neave. Coca Cola had three large bottler mergers. Pringles business was acquired by Kellogg, VF acquired Timberland, Pfizer Nutrition was acquired by Nestle, SAB Miller bought the beer business from Fosters, the list goes on.

Rise of the Marketing Technologist

Posted by: Hiral Chandrana | January 28, 2013

Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs!

Managing Complexity in Global Consumer Goods Organizations

Posted by: Hiral Chandrana | December 21, 2012

IT environments in large global organizations have a tendency to become increasingly complex as they grow. This can be attributed to fast growth rates, customized needs and adoption of tactical approaches during crunch times. In addition, Mergers & Acquisitions bring in new layers. This is especially true for Consumer Goods industries with data explosion from multiple brands and business units spread across geographies adding to the complexity.

The Consumer Goods industry – succeeding in the emerging markets

Posted by: Hiral Chandrana | November 15, 2012

Emerging markets are the new Holy Grail for the Consumer Goods industry accounting for more than 75% of incremental sales*. All leading CG companies are developing plans and strategies to consolidate their positions in these markets with a hope of capturing a larger portion of the pie; for example, Unilever expects to generate ~ 70% of its revenue from emerging markets by 2020.

Consumer Goods Companies Need Analytics to Compete

Posted by: Hiral Chandrana | June 15, 2012

The fierce competition in the Consumer Goods (CG) industry and the increasingly demanding customers has ensured that CG companies have to work hard to capture their minds and wallet share. In this background analytics is gradually becoming a useful weapon for the CG companies.

How is the Consumer Goods Industry using Analytics?

Posted by: Hiral Chandrana | June 11, 2012

The consumer goods (CG) industry value chain is trying to obtain actionable insights by using analytics to help transform the masses of ‘Big Data’ at their disposal. Although the industry has always utilized data, the sheer volume of data has increased significantly. With omni-channels, social communication and unstructured content growing in strength every day, the industry must find ways to leverage this information to its advantage.

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