Over the last ten years, retailers and brands have experienced increasing pressure to prioritize their digital presence due to evolving customer behaviors and technological advancements. The COVID-19 pandemic accelerated this shift towards a "digital-first, " compelling retailers to swiftly adapt and emphasize online channels.

While some retailers successfully adjusted to the new landscape, others encountered more significant challenges. The move to e-commerce has been a substantial and all-encompassing change. Retailers and consumer brands have utilized cloud-based solutions to enhance customer engagement, facilitate transactions, and streamline operations. Software as a Service (SaaS) has emerged as the preferred and often sole means to meet consumer expectations for faster delivery and more personalized experiences.

Download this exclusive spotlight paper from Wipro Retail Experts to discover :

  • Post-pandemic trends leading the retail market
  • Key factors that lead to success in a “digital-first” world
  • Ways to overcome SaaS adoption challenges through a customized approach