In a world of increased digitization and rapidly evolving consumer behavior, companies must devise new marketing and engagement strategies to account for changing preferences and trends. Artificial intelligence can transform marketing by making campaigns more productive, predictive, and effective at driving customers through the funnel through hyperpersonalization and an omnichannel approach to engagement.
Wipro’s AI for Marketing optimizes marketing processes, providing valuable marketing insights, omnichannel customer engagement enhancing customer experience, and improved conversion rates at every stage. Bringing the speed and precision of multitouch attribution, AI for Marketing delivers across branding, hyperpersonalization, digital engagement, customer support and dynamic pricing.
A comprehensive approach to an AI- infused Marketing
discover.IQ
Wipro’s AI for Marketing ensures companies can reach larger audiences and have a more-qualified, higher volume of traffic by identifying customer needs and providing valuable marketing insights.
consider.IQ
Develop statistical correlations between customer attributes by analyzing profiles, predicting customer behavior, and identifying and nurturing the most valuable leads.
decide.IQ
Real-time user monitoring, easier marketing, future-demand prediction, deep marketing insights into user behavior and interests, generate instant brand awareness, and set dynamic pricing for a competitive advantage.
engage.IQ
Deliver targeted communication at every touchpoint through different platforms to increase omnichannel customer engagement and earn trust through hyperpersonalization.
Gain a deeper understanding of the customer’s wants and needs with one-on-one connections, streamline and automate sales interactions and push your prospects through the sales funnel.
Assist marketers in identifying high-performing content ideas and increase output quality by targeting the right audience with the right content.
