As business evolves, enterprises and CMOs recognize the imperative to deliver personalized, contextual, and human experiences. The need to engage across multiple channels and touchpoints requires marketers to connect those dots while delivering at scale. Artificial Intelligence (AI) is increasingly seen as an ally to marketing in addressing these challenges. AI-driven interventions are adding transformational value across the marketing function including optimizing marketing campaigns, automating content curation/generation, hyper-personalizing interactions and predicting behaviors.
Join our panel of industry leaders and analysts as they discuss how marketers are embracing AI to accelerate their organization’s digital journey and increase its enterprise IQ.