AI-Powered Wipro: Industry Leader in GenAI Innovation

Wipro recognized in Gartner® 2025 Report on Emerging Gen AI Use Cases

The 2025 Gartner report Emerging Tech: Top Emerging GenAI Use Cases in AI Services highlights key advancements in generative AI across industries, with a focus on multimodal intelligence, responsible AI, and sustainability-driven outcomes. To us, the report emphasizes the importance of domain-specific model customization and measurable business impact—principles that shape the future of enterprise transformation. 

Our Key Highlights:

Generative AI (GenAI) is rapidly transforming multiple domains across industries. Knowledge management remains the most widely adopted use case, with nearly 40% of implementations focused on enhancing enterprise search and enabling real-time, context-aware responses through multimodal capabilities such as text, audio, and video. In video analytics, GenAI is revolutionizing scene understanding and multimedia search, with emerging platforms supporting edge-device inferencing and smart captioning to unlock insights from unstructured video data and create new monetization opportunities. 

Conversational AI is also evolving, now offering multilingual, real-time query handling and responsible AI guardrails, with Gartner emphasizing the importance of proactive support and domain-specific model tuning to improve customer experience and operational efficiency. Additionally, GenAI is playing a growing role in sustainability efforts, supporting climate goals through energy optimization, ESG reporting, and design simulations. Gartner projects that by By 2027, 30% of environmental, social and governance (ESG) software offerings will leverage GenAI for automatic sustainability report generation, up from less than 5% in 2023   which we believe is signaling a shift toward innovation focused on environmental responsibility. 

Recommendations:

• Manage Bias and Hallucination Risks
  Adopt responsible AI practices such as human-in-the-loop validation and source-linked outputs to ensure accuracy and trust.
• Expand Multimodal Capabilities
  Integrate image, audio, and video analysis to deliver richer insights and more intuitive user experiences.
• Customize Conversational AI
  Focus on domain-specific tuning and multilingual support to meet evolving customer service needs.
• Balance Cost and Sustainability
  Shift from cost-centric metrics to sustainability outcomes, using GenAI to optimize energy use and automate ESG reporting.
• Plan for Scalability
  Build long-term roadmaps for edge deployment and emerging use cases, including investments in scalable architectures and advanced computing.

Wipro Case Study 

The report mentions Wipro as a Use case Insight for how GenAI is enabling Delivering productivity gains via enhanced content discover. Our solution was successfully deployed at a major international airport, resulting in a significant reduction in call center volume while elevating overall customer satisfaction.

Key outcomes include:

• Reduced live agent requests
• 24/7 intelligent self-service
• Real-time access to flight and travel updates
• How our product aligns with the Gartner recommendations for scalable, responsible GenAI deployment

GartnerEmerging Tech: Top Emerging GenAI Use Cases in AI Services, By Vibha Chitkara et. al, 6 June 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.