Collaboration and Situational Intelligence in a Water Utility Context
A Water Utility customer service unit deals with two types of customer enquiries and service requests. The first type relates to the retail side of business, covering billing, charges, metering and typically involve revenue and payment matters. The second type relates to operational service issues like: lack of water supply, low pressure, leaks, sewer blocks, sewer collapses and water quality problems.
In tackling operational issues, customer service units typically interact heavily with the control center who often investigate incidents logged by the customer service unit and field staff where a field visit for investigation and resolution is required.
Collaboration for Improved Performance
In fact operating a water network and managing effective communication with customers and other stakeholders like regulatory bodies, environmental agencies etc is a collaborative effort involving many other departments and functions besides the customer service unit and the control center.
The ability to collaborate by sharing, visualizing and analyzing information across customer services, the control room, field operations, asset maintenance, planning, regulation and communications departments, coupled with an ability to understand how events and systems correlate & change across space and time, can help utility staff take actions which significantly improve a water utilities performance.
Situational Intelligence for Effective Collaboration
Situational Intelligence is a term frequently used in the military. In crisis situations, the Air Force for example uses high quality and real time information from a variety of sources; from satellite images to video surveillance to mobile phone communication signals and the position of suspected insurgents. A comprehensive awareness of situation on the ground coupled with intelligence is used to increase effectiveness and reduces the need for forces on the ground. A good situational intelligence solution can greatly increase effectiveness and reduce the number of armed forces required in combat.
‘Situational Intelligence’ is another word for ‘Business Intelligence’ with the ability to rapidly evaluate history and present circumstances even as they are changing with a focus on analyzing data that is relevant to a particular decision across space and time.
Today Situational Intelligence is in use in a variety of disciplines and industries from the Military to Air Traffic control to utilities and advanced manufacturing.
Situational Intelligence solutions can help a water company improve its customer service, operational effectiveness and environmental performance.
With Situational Intelligence, water utilities can be aware, drawing from a variety of data sources to preemptively resolve issues.
Typically about 35 to 45% of the inbound customer contact a water & waste water utility in the England & Wales experiences, is for operational issues (non - billing, charging, metering related). The economic regulator OFWAT has placed 50% of the qualitative score for SIM (Service Incentive Mechanism – a scheme for incentivising companies for better customer service) on customer satisfaction for customers who have made contact for operational issues (Both water and waste water).
Situational awareness solutions can help water utilities anticipate problems and prevent customer calls as well help in prompt resolution of customer calls which can be practicable in a single visit. For example, customer service staff can spot an alarm and relate it to a customer service request resulting in more informed field engineers who can strive to resolve the two problems in one visit.
Customer services can have more informed and professional engagements with customers when they can see the combination of alarms, asset status (e.g. a turned off valve) open customer service requests and field crew location.
Situational Intelligence solution can help the customer services to understand the impact on customer experience over time across regions and the factors which led to the change in customer experience by taking into account customer feedback data, call data from the telephony and integrated voice response systems, written correspondence management, email management and web channel management systems.
Similarly, knowledge of events and their change over time can help the staff to do more effective planning and proactively manage customer experience during major incidents and outages.
Nearly 40% of water and waste water utilities costs are operational costs with contracted and hired services, materials and power accounting for nearly 25% of the costs. Moving towards a culture of anticipating problems can help reduce the need for emergency works and hence the amount of contracted and hired services consumed. Similarly, a good situational intelligence solution can help the water utility to react better to changes in the network and make more efficient changes to the production plan keeping operational costs under control.
Environmental performance is one of the most important aspects of water utilities performance not just from a regulatory standpoint but, also from public perception, reputation and corporate responsibility.
Helping reduce the environmental impact of incidents requires collaboration in resources, knowledge and expertise. A situational intelligence solution can offer the cross functional information and analytical tool for this sort of analysis. For example, one can rubber band a specific geographical area and go forward and backward in time analyzing and visualizing a variety of parameters such as the amount of water contamination, correlation with real and expected rainfall and the impact in local catchment area.
Water leakage is a key area of environmental performance that is regulated and has significant implications in terms of both carbon footprint and efficiency. Situational Intelligence solution can help view the change to pressure over time and alert operators in potential bursts based on pressure trends.
Apart from water leakage, the other common areas to be considered are water quality or pollution events, sewer flooding and collapse events.
Overall a good Situational Intelligence solution can help utility staff across departmental silos collaborate, visualize and analyze- enabling better decision making and ultimately better performance in customer service, better operational efficiencies and better environmental performance.
For a Situational Intelligence solution to be effective, information sharing across silos is essential.
Situational Intelligence Elements
In order to enable the collaborative working and situational intelligence and its positive impact on performance a few key aspects need to be considered.
Any situational intelligence solution should have the following five key elements:
The ability to perceive events and elements in the environment within a volume of time and space, coupled with the ability comprehend their meaning and project them into the future is of value in a lot of different domains. Indeed a lot of applications of this ability stem from Aircraft and Air Traffic control but, also from utilities and advanced manufacturing systems.
Apart from visualization and analysis capabilities the Situational Intelligence solution needs to be integrated with a communications management solution to keep the customers and stakeholders informed.
What’s going on, Where and When? Situational Intelligence holds the answers, providing the ability for utilities to visualize information geospatially and across time.
Business Case Considerations for Situational Intelligence Solution
The Business case for Situational Intelligence is around the improvement in organization performance through effective visualization, collaboration and analysis. Typically, data against the following parameters can be measured and used to develop a business case for Situational Intelligence.
Apart from the tangible benefits some of the other factors to be considered are company reputation, brand, as well as perception from regulators.
In times of economic hardship, water utilities will have limited ability to increase prices and will in addition will face pressure on water revenues from the advent of metering in the Water Industry.
At the same time, climate change and a growing population are likely to put more pressure on improving infrastructure. Therefore in order to improve performance Water utilities will need to strive to get more from their infrastructure.
Effective collaboration across the different departments in a water utility (e.g. control room, customer service, planning, field operations etc.) coupled with tools for Situational Intelligence can help a water utility get more out of the existing IT investments and improve performance in customer services, operational efficiency and environmental impact.
The key to such a collaborative solution is organizational change which enables such collaboration coupled with a good Situational Intelligence technology solution.
Such a Situational Intelligence technology solution should be able to provide an integrated view across different organizational information systems (e.g. Telemetry, CRM, ERP, EAM, GIS etc). Such solution should be able to recognize process and correlate key events across the organization. The solution should also provide the ability to visualize this information across space (geospatial and geo-schematic) and time. Finally, the solution should offer the ability to analyze the above information in real time and project the same across time and space.
Vijay Perepa heads the Water Utilities domain practice of Wipro Technologies. He has overall 27 years of industry experience, out of which he has been involved with Water Utilities industry for 13 years. He specializes in providing solutions to the complete water utilities business value chain.
Rohit Kastuar is a Director in the Wipro’s Utilities practice in Europe. His experience includes leading Wipro’s Transmission and Distribution practice for Utilities globally and consulting (work) for Utilities in Europe and United States. Most of his 18 years of experience in technology and consulting has been spent focusing on the Energy and Utility Sector.