Our priority was to help our client truly understand their customers. We enriched historical customer data such as consumption, payments, contacts and customer satisfaction surveys, and integrated it with third-party demographic data. We then applied advanced data engineering and machine learning methods to deliver foundational solutions, such as Customer Segmentation Models, Customer 360 Views and Customer Satisfaction Analytics. This foundation helped deliver higher-order outcomes through subsequent use cases.
Wipro then helped the client rapidly deliver a range of advanced use cases, targeted at specific customer experience and operational outcomes. To translate the analytic models and visualizations into real outcomes, we applied automation and integrated them into the call center, back-office, and field service workflows. We also helped embed mature capabilities for long-term model maintenance and platform and data sustenance.