An in-depth look at the future of retail and the strategies CIOs need to adopt today
Strength builds and human-centric experiences: What CIOs need to know about the future of technology in retail
Automated transactions, customizable shopping experiences, real-time product comparisons and personal assistance online and in-store: Technology has touched every corner of the retail space, and has proven itself to be a lasting influence. As emerging tech continues to disrupt the retail industry, customers continue to expect more from retailers.
What does this mean for the future of retail? What will the industry look like in just a few years?
This is the focus of Gartner’s report on retail scenarios, a five-part series we feel breaks down customer expectations for an increasingly tech-driven retail industry into four key scenarios: strength, speed, dexterity, and elasticity. This section, “Strength Builds with Human-Centric Experiences,” is an in-depth look at how retailers can use the strength scenario to deliver enhanced customer experiences, now and into the future.
We believe highlights of the report include:
- Detailed analysis of a range of customer expectations with practical examples from global retailers
- Essential business and technology considerations for retail CIOs to enable innovations down the line
- Movement patterns between scenarios, highlighting predicted changes in customer expectations over time and what they mean for retailers
How strong is your competitive position? Even if you’re meeting customer expectations today, how can you be sure you’ll exceed them in the future?
Read the report to learn what to expect and how to deliver.