The coming years will witness high performance retailers continue their investment in cognitive technologies to crunch volumes of consumer data, product data, supply chain data, shopping preferences, promotions data, customer loyalty data, associate data etc.; discerning for patterns and gaining intelligence. The results are building of intelligent systems that learns from changing shopping preferences and events in real time.
The developments will have a direct bearing in achieving extreme personalization for customer experience in brick & mortar and online shopping. But that’s just one aspect. The interesting part is the relevance of cognitive intelligence in other areas, which includes:
- Collaborative worker experiences in stores & DCs
- Innovative marketing & promotion
- Smart merchandising
- Intelligent context aware supply chains
- Automation in the value chain wherever human perception is involved
Organizations need to carefully assess their processes, offerings, customer & market dynamics before investing in cognitive technologies. It needs to be supported by an able business case. In general, a framework is proposed to identify areas for deployment of these technologies.
Hyper relevant shopping journeys:
Provide consumers or associates with what they want, when they want, and how they want to derive meaningful experiences
Insights driving Hyper efficiency:
Opportunities to reduce cost, minimizing wastage & loss
Automating areas that reduce cycle time, effort and improve quality