Navigating The Future: Redefining Jobs and Skills in the age of Gen AI

In the April 2025 edition of the Wipro CDAO Council podcast, James Jeude hosted Jim Sterne, a widely respected author, speaker, and trainer on Marketing Analytics and AI, and the founder of Marketing Analytics Summit. Jim reflected on his journey from selling business computers in the 1980s to advising companies on the adoption of generative AI. He emphasized the profound implications of generative AI in human life, particularly its impact on marketing and customer relationships. Jim discussed how AI can automate tasks, create content, and innovate, transforming the way businesses operate. Looking ahead, Jim envisions a future where AI agents can perform repetitive tasks, personalize customer experiences, and drive corporate strategy, making AI an indispensable tool for Chief Data and Analytics Officers.

About the speaker

Jim Sterne

Jim Sterne is a leading expert on technology and society. He is a widely respected author, speaker, and trainer on Marketing Analytics and AI, and the founder of Marketing Analytics Summit.  In the 1980s, he sold business computers to companies that had never owned one. In the 1990s, he consulted and keynoted on online marketing. In the 2000s, he founded a conference and professional association around digital analytics. Recently, he has advised companies on adopting generative AI.

About the host

James Jeude

James Jeude is a member of the Data Analytics and AI Strategic Advisory practice and CDAO Council lead at Wipro. Prior to Wipro, he worked as a global practice leader with Cognizant, Ask.com, and Dun & Bradstreet. James's career has included leadership roles in sales, marketing, programming and product management in companies ranging from large data-intensive firms to text-mining companies and business consulting.