With 3 billion gamers worldwide,more than half of whom play mobile games, game developers and publishers have a tremendous opportunity to leverage analytics to understand and grow their business. By analyzing massive troves of data and gameplay metrics, companies can develop data solutions to reimagine the player journey and build real-time insights in game engagement, ultimately driving monetization.
Wipro Game Analytics Services delivers actionable insights through visualizations, gameplay metrics and important engagement KPIs. These insights empower companies to maximize gameplay, and therefore revenue, based on user behaviors and experiences.
With Wipro’s Data Analytics Services, developers and publishers can extract deep insights and use sophisticated techniques such as visual sciences and storytelling to simplify interpretation and decision-making. The core of the platform combines the Wipro Holmes augmented intelligence platform and stream computing to deliver wide-ranging insights such as preventive action for customer attrition, predictive maintenance to minimize asset downtime, and best practices to reinforce online reputation.
Wipro’s AI-first framework is designed to enable data monetization and encompass robust processes, next-gen technologies and leading-edge capabilities. Custom/co-developed ML models enhance extreme personalization and help developers and publishers better understand factors like churn and make strong product decisions.
Our in-game analytics solutions include:
1.Player analytics-Predict player behavior,trends and game engagement to reduce churn and improve user experience and retention.Unlock customer insights through investing in valuable players,developing extreme personalization and increasing lifetime value.
2.Product analytics-Provide insights on product experience in terms of performance, selection, profitability analysis and value, and predicting future trends to plan game-development strategy.
a. Casino analytics- Analyzing slot-machine insights through optimizing slot mix with game titles, configuration and accurate revenue forecasting.
b. Optimize campaign spend- Build insights on event-level intelligence and automated bidding.