Organizations are driving proactively to infuse intelligence into every facet of business with the goal of engaging customers, optimizing operations and transforming products and services. This has led to the creation of multiple “insights-focused organizations” within business groups, with a charter for implementing data-driven transformations. While initial investments have been rightly focused on modernizing the data estate, the next iteration needs to focus on accelerating the generation of disproportionate business value, keeping the end-user priorities in mind.
The following key step changes need to happen to embark on this journey:
- Connected systems and data programs need to pivot to connected experience driven programs
- Reports and dashboards need to mature into providing actionable insights
- Central portal for reports should transform into modern applications supporting speech-and touch-based interactions delivered through an omni-channel experience
- Investments on large data science teams are not sustainable, lean teams supported by on-demand crowdsourced solutions are the need of the hour
The above goals can be achieved through an integrated experience led insights framework supported by a crowdsourced model.