Ambition
Operating a complex global supply chain across APMEA, Europe, and the United States, the client faced growing pressure to improve responsiveness, reliability, and confidence in planning decisions. With a diverse portfolio of more than 350 nutrition, beauty, personal care, and home products distributed exclusively through independent business owners, even minor demand or inventory inaccuracies risked customer trust and service levels.
As market volatility increased, the client struggled with limited visibility across regions, inconsistent demand and supply signals, and reduced confidence in Available to Promise (ATP) commitments. These challenges made it difficult to optimize inventory positioning, respond quickly to demand shifts, and provide planners with a single, reliable view of supply and demand.
The client’s ambition was to establish a more resilient, demand‑driven supply chain—one that could improve planning accuracy, enhance transparency across markets, and strengthen customer satisfaction while sustaining global growth at scale.
Action
To address these challenges, the client partnered with Wipro to stabilize and strengthen its global supply and demand planning operations while aligning system performance more closely with business priorities.
Wipro and the client worked collaboratively to design a tailored support and enhancement model built around the client’s existing planning platforms, including Blue Yonder Enterprise Supply Planning and Demand Planning. The engagement focused on ensuring continuity, responsiveness, and planning confidence rather than introducing disruptive change.
Key elements of the approach included:
- 24×7 global support coverage across APMEA, Europe, and the United States to ensure uninterrupted planning operations.
- A dedicated blended team of 17 support specialists and 3 enhancement consultants providing L1.5 and L2 support.
- Proactive tuning of planning processes and data flows so system outputs accurately reflected real‑world demand and inventory conditions.
- Close collaboration with business and IT stakeholders to align system behavior with custom planning logic, regional requirements, and product supersession needs.
This co‑designed engagement balanced operational stability with continuous improvement, enabling planners to make faster, more confident decisions without compromising service quality.
Ambitions Realized
Since implementing the solution, the client has achieved measurable business impact and improved supply chain performance at scale:
- 98% of customer demand met through optimized inventory positioning, reducing both stockouts and excess inventory.
- 99% customer satisfaction, driven by more reliable order fulfillment and fewer manual interventions.
- Improved ATP accuracy and planning confidence, enabling more dependable delivery commitments across markets.
- Enhanced real‑time visibility and transparency, giving supply chain teams actionable insights to respond quickly to changing demand.
Beyond immediate results, the engagement established a scalable foundation for ongoing improvement. With stronger planning stability and data integrity, the client is now positioned to standardize best practices across regions, extend insights across product categories, and continuously adapt its supply chain to support future growth and innovation.


