Across industries today, delivering the right customer experience has become critical to standing out in a crowded and competitive marketplace. And increasingly sophisticated technology—including predictive analytics and artificial intelligence—is taking customer centricity to a new level by enabling companies to know and serve customers with increasing precision.
In a new e-book—entitled “Driving Customer Centricity Through Technology: Industry Examples”—Wipro and Microsoft explore three technology-enabled capabilities that are key to shaping and delivering a superior customer experience:
This e-book depicts scenarios from a variety of industries that illustrate how these capabilities can help companies improve the customer experience.
Helping companies strengthen customer centricity and the customer experience is a key aspect of the Wipro and Microsoft alliance, a relationship that spans more than two decades.