Research shows that customers in the energy industry, whether individuals, fleet operators, or B2B industries, remain loyal to brands that offer seamless experiences across the customer journey. To create these frictionless energy customer experiences, next-generation mobility solutions are deployed to improve customer engagements and enhance value at every moment of interaction with the brand. These modernizations result in the transformation of heritage functional domains and the introduction of new capabilities, such as fueling terminals, contemporary payment solutions, loyalty reward programs, integrated digital marketing solutions, customer data platforms, and market hubs; these new capabilities are then used to create highly convenient connected multichannel experiences and drive data-driven personalization.
Wipro’s energy mobility solutions are built on our combination of domain, design, and technology expertise to help brands create innovative customer engagements and create new business opportunities. Our end-to-end approach encompasses strategy formation, implementation, and operations management, enabling our clients to modernize their operations and improve customer engagements in several ways:
Building next-gen omnichannel energy customer experiences
By adopting Wipro’s solutions, energy companies can provide frictionless, personalized omnichannel touchpoints. We increase the synergy between our clients’ physical and digital retail sites, enable point of sale (POS) site integrations, and transform core business capabilities. We work with our clients to build strategies and operationalize new energy services such as EV and H2 refuel stations. Our team can also help create autonomous stores and delivery services, in-store navigation technologies, inventory and shelf-stocking plans, and more. In addition, Wipro’s energy practice can empower companies to use data-driven, targeted marketing campaigns to turn new customers into loyal followers.
Redefining fleet and loyalty card programs and sustainability services
Customer-centricity and next-generation consumer energy solutions are redefining the fleet industry both for fleet owners and operators. The changing fuel mix, autonomous technologies, and new business models such as shared mobility and mobility as a service are some of the forces reshaping the sector. To sustain and grow their operations amid these rapid changes, organizations need to reposition themselves as providers of integrated energy mobility solutions.
We collaborate with clients to augment fleet and customer card programs, and extend integrated mobility solutions, including new energy mobility services, to grow their operations and drive brand loyalty. Our fleet energy mobility solutions include fleet card platform management, card platform modernization, and fleet mobility command centers that use real-time data from telematics, vehicle-monitoring systems, driver safety monitoring, and fraud detection to increase fleet utilization, cost efficiency, and safety.
Our innovative fleet mobility services include vehicle telematics, insurance, financing and leasing, last-mile delivery, maintenance and repair, location services, driver behavior analysis, and vehicle safety monitoring. And, to promote companies’ sustainability efforts, we fully support the management of EV charge and H2 refueling station networks, green energy integration, and peer-to-peer renewable energy trading platforms.
Modernizing B2B market hubs for customer-centricity
Wipro helps energy clients offering fuels, chemicals, and lubricants to better serve their B2B customers with data-driven customer hub and marketplace solutions that allow them to outperform their competitors in the current rapid energy transition phase. Our underlying data strategy results in improved interactive and personalized lead-to-opportunity processes, contract lifecycles, pricing, quoting, online marketplaces, secondary sales team performance, and distributor management.
We also enable B2B businesses to evolve with consumer demands and offer subscription-based service models, replacing less interactive product-centric models. Our tech and industry expertise allows clients to introduce and scale new digital solutions such as lubricant solution hubs, chemicals as a service, and energy and carbon footprint as a service.
With a focus on building better customer experiences from energy providers, we take a holistic approach to customer-centric transformations that give enterprises the ability to adopt a range of key benefits:
- Enable effective operations: Minimize operational and service costs; improve agility to quickly adapt new products, services, and programs; and enhance employee and dealer partner engagements.
- Enhance CX: Redefine the entire customer engagement model with a clear focus on providing personalized energy customer experiences, such as loyalty programs and targeted content, in every brand interaction based on data-driven energy mobility solutions.
- Boost revenue: Leverage new partnerships in an expanded business ecosystem to deliver new value through digital-enabled products, services, and business models.
- Increase sustainability: Expand into and promote renewables, foster community engagement in sustainable initiatives, and exhibit social responsibility.
Seamless omnichannel customer experiences from energy providers are key to remaining competitive in today’s market, and Wipro is guiding global energy brands to strengthen their omnichannel engagements with innovative energy mobility solutions. Contact our team to begin your customer experience transformation.