Wipro Logo
Services Industries Cloud Cybersecurity Digital EngineeringNXT Holmes Geographies
Search Overlay Hamburger Icon

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
America
country usa
United States
country canada
Canada
country brazil
Brazil  | Portuguese
country maxico
Mexico |  Spanish
country latam
Latam
Europe |  German 
country benelux
Benelux
country nordic
Nordic
country Southern Europe
Southern Europe |  French
country dach
Germany & Austria |  German
country United Kingdom
United Kingdom & Ireland
country Switzerland
Switzerland |  German
Africa
Asia Pacific
country
Asean
country
Korea
country
China
country
Australia & New-Zealand
country
Japan  |  Japanese
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
America
country usa
United States
country canada
Canada
country brazil
Brazil  | Portuguese
country maxico
Mexico |  Spanish
country latam
Latam
Europe |  German 
country benelux
Benelux
country nordic
Nordic
country Southern Europe
Southern Europe |  French
country dach
Germany & Austria |  German
country United Kingdom
United Kingdom & Ireland
country Switzerland
Switzerland |  German
Africa
Asia Pacific
country
Asean
country
Korea
country
China
country
Australia & New-Zealand
country
Japan  |  Japanese
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
< News and Events

Wipro to Acquire Analytics Co, Promax Applications Group

comments.png liked.png share icon
comments.png liked.png
Services
Industries
Cloud
Cybersecurity
Digital
EngineeringNXT
Holmes
Geographies
Contact Us
About Wipro
Careers
Locations
Leadership
Investors
Innovation
News and Events
Insights
Analyst Speak
Products & Platforms
Partner Ecosystem
Sustainability

Wipro to Acquire

AnalyticsCo, Promax

ApplicationsGroup

microsites_play_icon
X

microsites_play_icon
popup-image

Bangalore, India and Sydney, Australia - April 30, 2012:

Wipro Limited (NYSE:WIT) today announced that it has signed an agreement to acquire Promax Applications Group (PAG), a leading player in trade promotion planning, management, and optimization solutions space for a total purchase consideration of AUD 35 Million.

As per industry estimates, consumer focused companies spend 12 to 25% of their gross annual sales on trade promotions. Organizations are increasingly leveraging analytics to enhance effectiveness and maximize the return on investment (ROI) of their spend on trade promotions.

"Analytics is a key growth driver of Wipro's growth strategy. The acquisition of Promax Applications Group will strengthen Wipro's positioning and capability in management, analytics & optimization of trade promotions, and further extends our leadership in analytics and information management services. Combining PAG's deep industry expertise with Wipro's proven experience in delivering end-to-end large business solutions to global clients, will enable our clients to maximize the ROI of Trade Promotion spends", said K.R Sanjiv, Senior Vice President and Global Head, Analytics and Information Management, Wipro.

Don Nicol, CEO of Promax Applications Group, added "We are excited and proud at the prospect of joining Wipro which is recognized globally for its comprehensive portfolio of services and, strategic focus on advanced analytics capabilities. PAG will help Wipro to differentiate its offerings in the trade and marketing management space through an added value proposition. The combined entity will provide clients access to an enhanced portfolio of technologies and solutions, and provide employees enhanced training, growth and career opportunities."

Avendus Capital acted as the exclusive financial advisor to Wipro on this transaction.

Completion of the acquisition is subject to customary closing conditions and regulatory approvals and will be closed in the current April-June 2012 quarter. The newly formed entity will be called as Wipro Promax Analytics Solutions Pty Ltd.

About Wipro Limited (NYSE: WIT)

Wipro provides comprehensive IT solutions and services, including systems integration, Information Systems outsourcing, IT enabled services, package implementation, software application development and maintenance, and research and development services to corporations globally. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. Wipro also has a strong presence in niche market segments of Infrastructure Engineering and Consumer Products & Lighting. For more information, please visit our websites at www.wipro.com

About Promax 

Promax Applications Group (PAG) is a world–leading specialist in trade promotion planning, management, and optimization solutions. With headquarter operations based in Australia and offices now in New Zealand, Japan, Central Europe, United Kingdom and North America, PAG boasts an impressive stable of global consumer goods companies. Promax solutions are result of more than twenty years' experience working in close collaboration with leading consumer goods manufacturers, retailers and distributors.

Promax solution has been designed to allow a seamless, automated process to Track, Predict and Optimize promotions and trade spend. It incorporates the most sophisticated tools to maximize a client's return on trade spend investment, and deliver optimal outcomes for retail partners. For more information, please visit www.promaxtpo.com

Media Contact

Vipin Nair
Wipro Limited
Phone: 91-80-39918071
vipin.nair1@wipro.com

Investor Relations Contact

Aravind Viswanathan
Wipro Limited
Phone:+ 91-80-39916143
aravind.viswanathan@wipro.com

Forward-looking and Cautionary Statements

The forward-looking statements contained herein represent Wipro's beliefs regarding future events, many of which are by their nature, inherently uncertain and outside Wipro's control. Such statements include, but are not limited to, statements regarding Wipro's growth prospects, its future financial operating results, and its plans, expectations and intentions. Wipro cautions readers that the forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from the results anticipated by such statements. Such risks and uncertainties include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission, including, but not limited to, Annual Reports on Form 20-F. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

 

© 2022 Wipro Limited
Privacy Statement Disclaimer RSS Feed
© 2022 Wipro Limited

Service Offerings

Data, Analytics & AI

Applications

Digital Operations and Platform

Consulting

Infrastructure Services

Industries

Aerospace & Defense

Automotive

Banking

Capital Markets

Communications

Consumer Electronics

Consumer Packaged Goods

Education

Engineering, Construction & Operations

Healthcare

Insurance

Medical Devices

Natural Resources

New Age Markets

New Age & Media

Network & Edge Providers

Oil & Gas

Pharmaceutical & Life Sciences

Platforms & Software Products

Industrial & Process Manufacturing

Professional Services

Public Sector

Retail

Semiconductors

Travel & Transportation

Utilities

Cloud

Cybersecurity

Digital

EngineeringNXT

Holmes

Contact Us

About Wipro

Careers

Location

Leadership

Investors

Innovation

News and Events

Insights

Analyst Speak

Products & Platforms

Partner Ecosystem

Sustainability

X

Share Icon
popup-image

Contact Wipro

Please fill the required details to access the content

loading.gif