Driving faster business decisions with timely analysis of trusted data

Bangalore, India - May 12, 2010: 

Wipro Technologies, the global IT services business of Wipro Limited (NYSE:WIT) today announced that it has successfully implemented  Master Data Management (MDM) solution at Lexmark, a leading manufacturer and supplier of printing and imaging solutions.  The implementation is aimed to enable better and faster business decisions across the customer organization, standardize business processes and improve collaboration, meet strict compliance requirements and reduce costs through enhanced process efficiency.

“To stay competitive in today’s complex business landscape, a company needs to make quick decisions with timely analysis based on trusted data. This was the objective of the MDM implementation, with a focus on business intelligence, where-in a big part of Lexmark strategy is to learn everything about our customers on a foundation of consistent customer and product masters. We are pleased to have partnered Wipro who brought in proven expertise of successfully completing large scale MDM projects.” said Joe Young, Senior Manager, Lexmark Inc. and Program Lead of MDM.

The solution provides simultaneous multi domain MDM implementation, including data governance to enable single organizational view of master data. The solution has gone live in Europe, the Middle East, and Africa (EMEA) with more than 200,000 customer accounts records, 50,000 material records, 4,000 product records, and 9,000 supplier records. More than 5,000 business users access this data daily over the portal. The MDM solution will now be extended to Lexmark’s North America and APAC operations.

“We believe that MDM is a critical element of the customer’s Information Strategy in enabling business transformation. It has been a rewarding experience for us and we are happy that Lexmark is able to leverage master data as a Strategic Enterprise Asset, helping them gain insight to their customer and products across strategic systems, setting the foundation for streamlining its value chain.” said Srinivas Pallia, Sr. Vice President & Global Head - Business Technology Services, Wipro Technologies.

“The solution will go a long way in enabling business process transformation at Lexmark, providing a unified data governance and single view of master data for order to cash, purchase to pay and reporting processes, thereby helping Lexmark to manage master data as an enterprise asset,” said Sangita Singh, Sr. Vice President, Enterprise Application Services, Wipro Technologies, “Lexmark has always been at the forefront of technological innovation, using it to deliver better products to its customers and value to its shareholders, we are proud to have played a small role in making it possible.”

Wipro has considerable System Integration expertise in implementing such large scale MDM solutions. It leverages its proprietary MDM Framework and IPs to perform these MDM projects up to 30% faster. The solution will help in increasing accuracy of vendor payments and send data classified at the global level and accurate legal entity definition of customers and vendors ensures contractual compliance.

About Wipro
Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application management, and datacenter managed services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.

Wipro also has a profitable presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our website at www.wipro.com

Media Contacts

Wipro Technologies

India:
Radhika Mahadevan
Wipro Technologies
+91- 9945042603
radhika.mahadevan@wipro.com

Mangala Koti Singhal
Gutenberg Communications
+91 9686446789 
mangala@gutenbergpr.com

US:
Eric Belove
Wipro Technologies
+ 1 (732).216.6242
eric.belove@wipro.com

Lavanya DJ
Gutenberg Communications 
+ 212).239.8740
lavanya@gutenbergpr.com

UK:
Rahul Kadavakolu
Wipro Technologies
+44 792 020 5496
rahul.kadavakolu@wipro.com

Shalini Siromani 
Gutenberg Communications 
+44.79.6066.3200
shalini@gutenbergpr.com

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.