April 13, 2016 : Appirio leverages Salesforce's social, mobile, cloud, and data science technologies to enable digital media publishers to serve their customers better
Indianapolis, IN – April 13, 2016 – Appirio, a global cloud services company that creates next generation Worker and Customer Experiences, today announced the release of Premium Digital Ad Sales, a Salesforce Fullforce Solution for Media Services. The new offering combines Salesforce's social, mobile, cloud, and data science technologies with Appirio's implementation and crowdsourcing services expertise to help digital media publishers and agencies work faster, smarter, and more collaboratively with advertising customers.
Digital media continues to disrupt traditional media channels such as print, television, and radio. Publishers are now being asked to consolidate and bundle the ad buying process and to show advertisers and their agencies positive results. Addressing this industry shift, Premium Digital Ad Sales enables publishers to optimize the ad sales cycle, streamline content subscription and delivery, maximize the use of current inventory, and offer targeted ad pricing and yield management. Sales teams can now work through opportunities ? from proposal and inventory availability to campaign performance and analytics ? completely from within Salesforce. Work is enhanced with live integrations to ad servers and stronger community collaborations.
Appirio's services platform offers customers personalized experiences by utilizing the Appirio Asset Library, a repository of reusable code solutions and components; specialized skills from hundreds of Salesforce implementations; and experts from a global crowdsourcing community of nearly one million designers, developers, and data scientists. This proven approach delivers innovative results in days and weeks, not years.
Comments on the news:
"Appirio has been a trusted Salesforce implementation partner since its founding. The focus on verticals is a natural next step in our relationship," says Latane Conant, Senior Vice President of Marketing at Appirio. "This new services offering serves as a proofpoint of Appirio's unique media expertise as well as our ability to fully understand the experiences customers need."
"We are thrilled that Appirio has been recognized as a Salesforce Fullforce Solution partner and is helping companies in digital media connect with their customers in entirely new ways," said Kori O'Brien, SVP, Partner Marketing & Solutions, Salesforce. "We work closely with Salesforce Fullforce Solution partners to ensure our customers benefit from Appirio's proven industry expertise with Salesforce's Customer Success Platform."
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About Appirio
Appirio is a global services company that helps customers create next-generation Worker and Customer Experiences using the latest cloud technologies. Our free thinking consultants deliver unmatched customer value by creating actionable strategies, delivering results quickly, and helping organizations adapt to a new experience-driven era. We do this by harnessing the power of one of the world's largest crowdsourcing communities and thousands of pre-built solution accelerators. Appirio is a trusted partner to some of the world's largest brands, including YP, Cardinal Health, Coca-Cola, eBay, Facebook, Home Depot, Sony PlayStation, Moen, and IBM.