Cross Selling and Content Monetization

Build larger audiences for content by using analytical engines to target consumers

Technology has sharpened the processes of cross-selling and content monetization for media organizations. Wipro does both for media clients by using analytical engines that target ads, deliver content and generate real time offers to end users. Tied to this are recommendation engines that further boost content consumption. To complete the content consumption loop, our content delivery systems are integrated with paywalls and payment options that consumers find quick and easy to use.

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