The amount of content being created and delivered by media organizations is on the rise. Simultaneously, audiences are fragmented, attention is on the decline and monetizing content has become a challenge. Wipro equips media clients to manage these emerging realities in the digital world through the adoption of flexible, agile and cost effective cloud technology. Our Cloud Orchestration service includes analytics-based BU-level self-provisioning capabilities, subscription management and dashboards (with reporting) for CIOs to monitor cloud deployments on a single platform. The end-result is a reduction in operations cost and complexity, keeping media organizations free to do what they do best: engage audiences.