Sales and Marketing

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Reach patients directly, influence sales, and improve commercial success

Medical device companies have access to digital data from a variety of sources such as EMRs, wearables and social networks that help improve sales and marketing outcomes. Wipro provides these clients with new database tools and analytical technology to unlock the insights embedded in the data and drive commercial success. These include:

MEDexperience, that unifies channels resulting in better forecasting and lead generation using a cloud-based solution focused around Salesforce
REACH, which uses social media analytics to improve digital marketing campaigns, content management and multi-channel marketing
Data Discovery Platform (DDP), a Wipro tool that delivers better patient outcomes and faster product launches by assimilating data and surfacing accurate decision-making capabilities
Key Opinion Leader (KOL) management aimed at acquiring, engaging and marketing to stakeholders using a collaborative care platform
Sales & Marketing Analytics for improved targeting and efficiency of sales processes using closed loop analytics, sales performance analytics, pricing analytics, promotion spend compliance, trade promotion management, etc.
Customer Relationship Management through business process transformation, consolidation and optimization

Case Studies

Medical Devices

Operational Efficiencies through Global Post Market Surveillance Hub

Streamlining and standardizing processes

What we Think

Medical Devices

Information Systems for Sporadic Population Health Outreach Activities in Developing Countries,Information System enhancing Health Outreach Activities in Emerging Markets

2015 International Conference on Computational Science and Computational Intelligence,The paper focuses on ensuring better managing patients who come to the various health outreach activities organized by different stakeholders of the healthcare ecosystem.

Medical Devices

Designing Clinical Experiences in Emerging Markets

Watch to understand what has changed while designing clinical experiences for Emerging Markets

Medical Devices

Five Challenges in Using Predictive Analytics to Improve Patient Outcomes

Predicting medical device failures is critical to minimize service costs. Here is how companies can leverage predictive analytics to deliver immense business benefits.

Medical Devices

Redefining Post Market Surveillance

Watch to redefine post market surveillence

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Sales and Marketing

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Case Studies

Operational Efficiencies through Global Post Market Surveillance Hub

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What we Think

Information Systems for Sporadic Population Health Outreach Activities in Developing Countries,Information System enhancing Health Outreach Activities in Emerging Markets

Designing Clinical Experiences in Emerging Markets

Five Challenges in Using Predictive Analytics to Improve Patient Outcomes

Redefining Post Market Surveillance

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