Medical device companies have access to digital data from a variety of sources such as EMRs, wearables and social networks that help improve sales and marketing outcomes. Wipro provides these clients with new database tools and analytical technology to unlock the insights embedded in the data and drive commercial success. These include:

• MEDexperience, that unifies channels resulting in better forecasting and lead generation using a cloud-based solution focused around Salesforce
• REACH, which uses social media analytics to improve digital marketing campaigns, content management and multi-channel marketing
• Data Discovery Platform (DDP), a Wipro tool that delivers better patient outcomes and faster product launches by assimilating data and surfacing accurate decision-making capabilities
• Key Opinion Leader (KOL) management aimed at acquiring, engaging and marketing to stakeholders using a collaborative care platform
• Sales & Marketing Analytics for improved targeting and efficiency of sales processes using closed loop analytics, sales performance analytics, pricing analytics, promotion spend compliance, trade promotion management, etc.
• Customer Relationship Management through business process transformation, consolidation and optimization