Covid-19 has dented the joy that experiencing a test-drive provides -- a crucial touchpoint in a vehicle buying process. Automakers have reacted quickly, adopting stringent sanitization measures, curbside test-drives, and contactless experiences to facilitate sales while mitigating risk during this pandemic.
However, the prospect of having a salesperson sitting in a car and speaking with a customer still poses both health and customer experience risks. While solo, contactless test-drives mitigate this problem to an extent, automakers and dealerships then lose out on the opportunity to provide a personalized experience while highlighting key aspects of a car -- an important phase in the purchase journey.
Can this be changed? Yes, it can. Empower the car to “speak” about itself.
To combat these missed sales experiences, Wipro has developed Smart Test Drive™, an offering that turns any test-drive car into a virtual sales assistant -- a sidekick for your sales team. This unique concept enables the car to converses with and guide the car shoppers, helping them explore and evaluate a vehicle throughout the test-drive experience. Plus, this technology can be tailored to fit each car buyer’s aspirational traits.
Smart Test-drive™ -- Wipro’s patent-pending concept – is part of the Wipro AutoInsights connected car platform, which redefines the experience of a test-drive via a “speaking car” powered by IoT, Analytics, and Voice Bots. This technology solution enables a car to conversationally engage with car buyer throughout the test-drive, guiding the car buyer throughout the experience and the vehicle’s features while also providing the car buyer with a personalized evaluation report using transparent, real-time analytics to assess whether or not the vehicle is a fit for the buyer.
- Utilizing Voice & Analytics as central themes to innovate & elevate driver and seller experiences.
- Leveraging analytics to create revenue channels from data monetization and ecosystem channels
- Redefining basic test-drives as memorable, educative, and relevant experiences
- Converting a vehicle into a virtual sales person capable of answering questions and educating shoppers with real time information independently
Plus, this technology can be used with all vehicles. Any make or model. New or pre-owned.
This technology creates compelling differentiation for buyers, improving the deal closing ratio and exciting prospective car buyers by transforming a basic test-drive into an immersive, personalized, voice-driven experience.
Smart Test-drive™ equips dealerships and automotive OEMs with drilldown reports and analytics that correlate test-drive quality with deal-closing metrics, providing important insights and customer experiences:
- Offers differentiated, one-of-a-kind offering that elevates the buying experience as well as dealer reputation
- Provides the buyer with personalized fitment and recommendations report
- Guides the buyer with helpful information to comprehensively evaluate the car based on personality of the buyer as well as the features of the vehicle
- Provides automotive OEMs and dealerships with untapped marketing analytics that correlate test-drive quality and experience with deal-closing metrics
Interested in learning more about one of Wipro’s latest digital solutions? Contact us today to learn more about Smart Test-drive™ and how it can help you not only transform your test-drive experience for your customers but also put powerful analytics to work for you.