Personalizing car buying experience at dealerships through transparent, contextual analytics
Word of mouth and brochures remain an influential source in purchase decisions today. However, these either offer subjective opinions or provide only generic information obtained under controlled conditions. Wipro’s patent-pending concept, “Word of Car” redefines the brochure, where instead of conveying generic information, data from similar cars on the road are used to provide transparent analytics on how a prospective car would perform, when driven by a car buyer and personalized, based on the buyer’s buying aspirations.
It creates differentiation amongst peers, with unique offerings which elevate the buying experience at dealerships and improving the deal-closing ratios.