Industry Futures: Media and Entertainment by 2030

Wipro’s Industry Futures for Media and Entertainment report analyzes the strategic transition businesses must undertake for autonomous and data driven media production by 2030. This report also explores emerging technologies, including AI in entertainment for democratized content creation, AR integration for immersive media viewing experiences, and intelligent analytics for data driven decision making in media and entertainment.

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Experiential Entertainment

In the future, media and entertainment companies will offer viewers an increasingly immersive and personalized experience. By harnessing AI in entertainment, they will accurately predict user preferences to curate real-time shows and advertisements tailored to individual emotions and behaviors. AR integration will revolutionize storytelling, while haptic technologies will enhance sensory experiences, allowing audiences to engage more deeply. Intelligent content search and discovery systems using conversational AI will simplify media exploration for the audience and enhance experiences.

Democratized Content Creation

GenAI is revolutionizing the media and entertainment sector by democratizing content creation. Creative assistance agents enhance content development by suggesting narrative structures, adding depth to innovative storytelling, and providing proofreading and editing capabilities. Intelligent journalism leverages AI for automated reporting, enhanced data analysis, improved fact-checking, and efficient news summarization, boosting efficiency and accuracy in reporting. Real-time AI-generated voice technology automates dubbing and subtitle generation, significantly improving global accessibility to content. Synthetic media will facilitate the creation of immersive worlds, streamlining production timelines and costs in entertainment and gaming.

Smart Operations

In the future, smart operations will transform the media production processes. Autonomous media creation integrates AI and drones to facilitate automated filming, while optimized post-production processes significantly enhance efficiency, quality, and operational performance. Robotics improve filming by providing precise camera movements. Smart copyright management uses AI to detect infringement and blockchain to track ownership securely. Green shooting practices reduce waste and energy consumption, promoting environmentally responsible production methods.

Intelligent Analytics

Intelligent analytics is transforming decision-making processes in the media and entertainment sector. Content creators can tailor content based on detailed audience preferences and behaviors by leveraging audience insights. AI-powered deepfake detection tools to ensure the authenticity of digital media. Intelligent video editing uses AI and analytics to automate scene detection, color correction, and audio enhancement and remove unwanted pauses, enhancing video quality and viewer engagement. Media predictive analytics help forecast audience trends and content performance, optimizing strategic investments and distribution.

Media Ecosystem

In the media and entertainment ecosystem, games are evolving into dynamic platforms that enable players to create experiences and develop new games. Interactive entertainment is gaining prominence, facilitated by two-way communication, allowing users to directly influence content and experiences. Meanwhile, cars will transform into entertainment centers with high-definition screens and advanced music systems, catering to consumer demands for relaxation and entertainment on the go. Virtual event platforms will play a significant role in the future, providing immersive, interactive experiences that seamlessly connect global audiences.

By 2030, the media and entertainment industry will face major technological disruptions and advancements, creating new opportunities and challenges. Embracing innovation and partnering with leaders like Wipro will help enterprises leverage digital media solutions and adopt emerging trends such as hyper-personalization, autonomous media production, and smart copyright management in the media and entertainment ecosystem.

About the Author

Varun Dube

Varun Dube is the Head of Tech Strategy at Wipro. He is a seasoned technology consultant, advising CXOs on transformative business outcomes. With a deep understanding of emerging technologies and their potential to disrupt industries, Varun drives innovation and digital transformation for Wipro clients. His expertise in crafting and executing technology strategies, combined with his focus on emerging tech and co-innovation, helps organizations achieve sustainable growth and competitive advantage.