Wipro VisionEDGE AT NAB SHOW 2026

Extend the excitement beyond stadium walls with hyper‑personalized digital fan journeys, immersive content, and new monetization opportunities powered by VisionEDGE and Cisco’s connected network infrastructure.

At NAB Show 2026, Wipro joins Cisco Booth , West Hall-#W2633 to demonstrate how VisionEDGE is reshaping the media and entertainment ecosystem. From live sports to beyond stadiums, our solution unlocks next‑generation engagement, revenue‑driven micro‑moments, and AI‑enabled targeting across every fan touchpoint.

Built on Cisco’s secure, scalable network fabric, VisionEDGE brings together, Wipro + Cisco connected experiences. The power of the One Cisco and VisionEDGE story transforms every fan interaction into a measurable business outcome.

Speaking sessions:

Topic: VisionEDGE - Unlock new revenue through digital experiences

Learn how broadcasters, leagues, OTT platforms, and advertisers can unlock new revenue models by extending the live game experience beyond stadiums—powered by zone‑based Wi‑Fi and real‑time insights.

Speaker: David Bell, Account Executive – Americas
Location: Cisco Booth

Speaker

Key Highlights

1. Fan Experience Beyond Stadiums- Take the energy of the live game directly into homes through personalized content experiences, exclusive digital access, and real‑time engagement.
2. Unlock New Revenue Streams- Monetize micro‑moments with targeted offers, digital storefronts, partner advertising, and contextual content across devices.
3. Zone‑Based Wi‑Fi Targeting- Activate location‑aware experiences—inside the stadium or at home—with hyper‑relevant content and promotions triggered by connectivity zones.
4. AI‑Driven Insights for Media Teams- Understand fan behaviour across channels, optimize engagement, and create data‑backed content strategies that convert.

Register for the event

Visit the Cisco Booth at NAB Show 2026
Discover how Wipro VisionEDGE transforms fan experiences—everywhere.