Join Wipro at IBC 2026 as media and entertainment leaders come together to shape the industry's next chapter. 

The challenges facing the industry are familiar. Audiences are fragmenting across platforms. Revenue models are evolving. Generative AI is transforming how content is created, distributed, monetized, and consumed. At the same time, organizations must maintain trust, safeguard intellectual property, and stay connected to their customers in an increasingly complex digital ecosystem. 

At Wipro, we believe the organizations that succeed will do more than respond to disruption. They will turn it into opportunity. 

That's why our participation at IBC 2026 is centered around one simple idea: 

Meet Wipro executives and industry specialists throughout the event to explore how media companies can transform business models, operationalize AI, unlock audience intelligence, and build future-ready digital ecosystems. 

Meet Us At:

  • Executive Breakfast Briefing 
  • Cisco Booth #D80 Hall 5 

Executive Breakfast Briefing

Turning Industry Disruption into Competitive Advantage

The media and entertainment industry is entering a defining period of transformation. 

Join Wipro's exclusive executive breakfast briefing at IBC 2026 for an interactive discussion on the trends, challenges, and opportunities shaping the future of the industry. 

Designed for senior business and technology leaders, this session will explore how organizations can move beyond experimentation and drive measurable outcomes through AI, audience intelligence, platform modernization, and innovative business models. 

Session Details

Date: Saturday, 12 September 2026 

Time: 08:00 – 10:00 CET 

Venue: The Traveller, RAI Amsterdam 

What You Can Expect

  • Executive networking opportunities 
  • Peer-to-peer discussions 
  • Industry perspectives from Wipro leaders 
  • Actionable insights for media organizations 
  • Real-world AI and transformation use cases 
  • Strategic conversations on audience growth, monetization, and trust 

Request an invitation! Write to theodore.garcia@wipro.com

Turn Customer Engagement into Revenue

Visit the Cisco Booth (Hall 5 #D80) at IBC 2026 to discover how Wipro VisionEDGE™ and VisionEDGE™ WiFi Connect help organizations transform customer engagement into measurable business value. Powered by Cisco technologies, VisionEDGE™ enables personalized digital experiences, actionable audience insights, sponsorship activation, and new revenue opportunities across venues, retail, transportation hubs, and public spaces.

What You'll Explore

  • Personalized customer experiences across physical and digital touchpoints
  • Actionable audience insights through connected Wi-Fi experiences
  • New sponsorship, advertising, and engagement opportunities
  • Data-driven monetization strategies that maximize revenue potential
  • Connected experience ecosystems powered by Cisco and Wipro

📍 Cisco Booth, Hall 5 D80 | RAI Amsterdam

See live demonstrations and learn how to turn every interaction into an opportunity for growth.

Meet our leaders

Theodore Garcia

Global Leader, Consulting Practice, Media & Entertainment, Wipro

Neeraj Haryal Sharma

Client Partner, Media & Entertainment, Wipro

Amit Kumar Jain

VP & Cluster Head, Consulting, Comms, Media & Networks, Wipro

Kishan Bholah

Account Executive, Sports & Entertainment Sector, Wipro

Book a meeting