NAVIGATING THE SHIFT is imperative for today’s retailers to thrive in the post-pandemic era. Evolving customer demand, altered spending patterns, and reimagined workforces are the new normal. To adapt, retailers must focus on short-term recovery and long-term success simultaneously — building resilience within their organizations, strengthening partnership networks, and developing new sustainable business models.
Wipro empowers its customers and communities with adaptive "business-anywhere" frameworks and advanced technologies that power intelligent enterprise and a resilient future. We help businesses thrive in a world defined by disruption and fueled by transformative technology.
Our SHIFT framework (seamless, human, intelligent, futuristic, trusted, safe) provides building blocks and customer success stories to help the retail and CPG industry increase innovation, relevance, and trust, and provide the seamless, personalized experiences consumers have come to expect.
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