As a proud sponsor, Wipro invites you to Adobe Summit 2026 to explore how AI-led and human-driven innovations can elevate your marketing strategy and maximize business impact.

Marketing is undergoing a powerful shift as AI and human insight combine to create experiences that are more connected, personalized, and efficient. At the heart of this transformation is Wipro Intelligence which is bringing together AI-led workflows and human expertise to help enterprises drive smarter decision-making, unlock measurable outcomes, and accelerate marketing performance at scale. Explore how this convergence is reshaping the future of intelligent marketing and enabling brands to move from promise to proven impact.

Discover Our Key Solutions

1. Growth and Revenue Activation​: Driving measurable business outcomes through intelligent marketing

  • Enablement for Business: Technology, insights, and AI capabilities that empower business teams to make informed, data driven decisions.
    1. AI driven insights and experimentation
    2. Individualized personalization and recommendation engines
    3. Agents that listen, detect, and capture key customer moments 
  • Increase Brand Value: Delivering consistent, differentiated brand experiences across channels. Engagement across social, review platforms, and AI powered channels/agents. 
  • Improve Lead Quality & Volume: AI driven audience discovery and targeting to improve funnel efficiency and attract high intent prospects.
  • Increase Conversions: Avatar based personalization, real time recommendations, and journey optimization to drive higher conversion rates. 

 

2. Cost Reduction & Marketing Efficiency: Making marketing faster, leaner, and more scalable with AI

 

  • AI in the SDLC: Accelerated build, test, and release cycles using AI‑driven automation and marketing agents.
  • AI across the Marketing Lifecycle: Planning → Content → Activation → Measurement.
  • Reduced Cost of Content: GenAI‑powered content creation, reuse, & optimization supported by DAM & content orchestration platforms.
  • Efficient Marketing Operations: Workflow automation, MLR automation, governance, compliance, and performance tracking.

3. Agentic Ready Marketing Ecosystem: Futureproofing marketing for autonomous, adaptive, AIled experiences

  • Technology
    1. Composable Experiences: Modular, flexible experiences that can be orchestrated in real-time.
    2. Channelless Enablement: Seamless activation across existing and emerging channels - powering personalization and recommendations at scale.
    3. Agentic Experiences: Autonomous agents that sense, decide, and act across journeys.
  • AI & Innovation-as-a-Service
    1. Innovation using GenAI, agentic AI, and industry accelerators from Proof of Concepts to implementations.
    2. Rapid experimentation → scale → industrialization.
    3. Innovation and partner labs.
  • Organization Structure & Operating Model
    1. AIready marketing operating model.
    2. Centralization with local agility: Balancing global consistency with local market customization.
    3. CMO cockpits: Real time Automated performance dashboards for decision making.

Creating Connected, Omnichannel Experiences for a Global Bank

Reimagining Private Banking Journeys for a Digital-first Future

Streamlining Marketing Operations Across Portfolios and Functions for a Leading Medical Technology Company

Our presence at the event

  • Interact with Us: Visit us at booth #145 to meet our team and discover more about our innovative solutions.
  • Live Demonstrations: Experience live demonstrations on, Wipro AI Marketing Studio, GEO Analyzer, Marketing Value Realization Model and many more in action across various industries.

Book a Meeting

  • Engage with solution experts to explore the strategic benefits of AI in marketing. Discover the innovation and efficiency in our partnership with Adobe
  • To register for the event, click here

To learn more about Wipro’s partnership with Adobe, visit our partner page.

Meet the Wipro Leaders

Sanjeev Dubey

Practice Head for Pega

Sanjeev Dubey is the Practice Head for Pega and RPA at Wipro, leading consulting, digital transformation, and AI‑driven process automation initiatives. With a strong focus on Process AI and GenAI, he has driven large‑scale enterprise transformations across industries. Under his leadership, Wipro achieved Global Elite partnership status with Pegasystems and earned the Pegasystems Partner Excellence Award for two consecutive years. Sanjeev continues to drive innovation that transforms customer and employee experiences through intelligent automation.

Venu Sanka 

Practice Manager and Global head for Digital Marketing

Venu M Sanka is a digital transformation leader with 28 years of experience across Digital Marketing, Content Services, and AI/ML. He has led large-scale digital programs and built enterprise marketing ecosystems. He is a thought leader in Digital experience platforms, Agile/Devops and Strategic Marketing implementations. As a practice head, he has managed 100+ accounts and driven growth through new domain incubation, competency building, IP creation, and alliances.

Kishore PVSK 

Director of Growth Marketing practice

Kishore PVSK is a practice director leading the Growth Marketing business, specializing in hyperpersonalization, CDP, AI-driven innovation, and marketing analytics. He partners with CMOs, CIOs, and CDOs to build datadriven marketing solutions that elevate customer engagement and accelerate growth. With analytics at the core, he enables organizations to leverage AI, CDP, and automation to deliver realtime, predictive experiences and drive scalable business impact.

Book a meeting