How has the fashion design market changed direction?
The fashion industry has witnessed a transformation in the design and development of products during the last decade. Adoption of advanced technology concepts (which, traditionally, has been challenging) has optimized the development cycle in the supply chain. However, it’s the fundamental shift in focus - from a design-driven industry to that of a consumer-driven one – which has revolutionized the industry.
Consumers are the new designers. A plethora of communication channels (internet, social media, focus groups, online surveys, etc.), has made the current marketplace highly competitive, where consumers have multiple avenues to not just drive the style, but also customize/accessorize them.
How are brands responding to this trend shift?
To embrace this new consumer-driven trend, brands and manufacturers have to adopt enabling technologies. This means leveraging solutions that start with up-front customer interaction, all the way down to personalization/customizations.